Ask anyone with experience about marketing for therapists these days — or actually, marketing anything — and the first thing they’ll tell you is “Get a website.” Tried-and-true offline strategies, like face-to-face networking, still have their place. But most marketing in the 21st century starts online, and your online presence starts with your website.
“Wait,” you’re thinking. “I’m a people person. That’s why I went into psychotherapy. I don’t have the first clue about how to set up a website.”
Don’t worry. You’re hardly alone among small business owners. The truth is, most small business sites you visit — including those of psychotherapy practices — were built by people with little-to-no technical knowledge. You (yes, even you) can have a professional-looking website up and running, offering basic information about your practice, within a day.
The days of hand-coding websites and hosting them on personal servers are long gone. You can do that if you want, but we don’t recommend it. Nowadays, businesses of all sizes turn to website platforms.