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Wellness Institute Blog

5 Deadly Design Mistakes to Avoid on Your Therapy Website

Posted by Jesse Hartman  May 19, 2018 8:00:00 AM

When you were studying psychotherapy, you covered the intricacies of the brain, the complexities of emotion, and the depth of the subconscious. You surveyed the history of psychology, from Jung to Freud to the latest advancements driven by neuroimaging and genetics.

You learned to treat clients with compassion and understanding. And you learned to apply techniques like cognitive behavioral therapy, hypnotherapy, or psychoanalysis to help them overcome their most troubling mental health issues.

But through all that, you and your instructors overlooked one crucial topic: how to design a website for your therapy practice.

Of course, no one gets into psychotherapy because they’re interested in web design. But marketing your private practice online is a necessity if you want to attract clients. Some therapists even find they enjoy this aspect of the job.

You’re not an expert on web design, but you don’t have to be to put together an attractive, professional site for your practice.

Recently, we reviewed the four most popular website platforms for therapy practices. As we noted, each platform features pre-built templates and an easy-to-use drag-and-drop interface for customizing the look and feel of your site.

As you get to work on your therapy practice website, be sure to avoid these common mistakes — which can confuse visitors and drive them away from your site and your practice.

 Are you looking for a more comprehensive guide on marketing for therapists? Then click here to view our 6,000+ word web guide. It's free!
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Topics: Marketing Your Therapy Services

Which Website Platform Is Best for Your Therapy Practice? A Comparison

Posted by Jesse Hartman  May 6, 2018 12:00:00 PM

Ask anyone with experience about marketing for therapists these days — or actually, marketing anything — and the first thing they’ll tell you is “Get a website.” Tried-and-true offline strategies, like face-to-face networking, still have their place. But most marketing in the 21st century starts online, and your online presence starts with your website.

“Wait,” you’re thinking. “I’m a people person. That’s why I went into psychotherapy. I don’t have the first clue about how to set up a website.”

Don’t worry. You’re hardly alone among small business owners. The truth is, most small business sites you visit — including those of psychotherapy practices — were built by people with little-to-no technical knowledge. You (yes, even you) can have a professional-looking website up and running, offering basic information about your practice, within a day.

The days of hand-coding websites and hosting them on personal servers are long gone. You can do that if you want, but we don’t recommend it. Nowadays, businesses of all sizes turn to website platforms.

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Topics: Marketing Your Therapy Services

How to Make Six Figures as a Private Practice Therapist

Posted by Jesse Hartman  Mar 7, 2018 10:00:00 AM

There’s no way around it; life is getting expensive. As the cost of housing, education, healthcare, and just being alive skyrocket, in many areas, a six-figure salary doesn’t mean you’re rich. It means you’re getting by.

You didn’t go into the psychotherapy field to get wealthy. You became a therapist because you love helping people overcome their mental health challenges and live their best lives. Or because you’re fascinated by how the human brain shapes our experiences and wellbeing. Or because of your entrepreneurial spirit and independent nature.

But none of that matters if you can’t make a living and aren't up to date on the most recent marketing for therapists advice. According to the Bureau of Labor Statistics, mental health counselors make a median annual salary of $46,050. For many of us, that’s simply not enough.

Can you make six figures as a therapist?

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Topics: hypnotherapy, Therapist Advice, Private Practice Tips, Marketing Your Therapy Services

How Private Therapy Practice Owners Can Differentiate Themselves

Posted by Jesse Hartman  Jun 29, 2017 9:00:00 AM

Try searching for “therapists in Washington” and you’ll get hundreds of hits. What makes a client call you up rather than the psychologist next door? Clients may get in touch with you thanks to a referral, because you take their insurance, based on your bio online, or because you excel at marketing your private practice.

Even so, once clients find you, they may be interviewing several different therapists to see who is a good fit. But it’s not only personality alone that will keep a client coming back. Here are some ways therapy clinicians can differentiate themselves.

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Topics: Therapist Advice, Marketing Your Therapy Services

The Top 10 Benefits that Will Make Hypnotherapy Training Worth Your Time and Effort

Posted by David Hartman  Jun 24, 2017 10:00:00 AM

Whether your career feels like it’s in a rut or you wish you could treat patients more fully, a hypnotherapy course at the Wellness Institute can help. How do we know? We’ve graduated thousands of students in over 20 countries. We offer training in hypnotherapy and advanced degrees in transpersonal psychology.

Our students say courses have transformed their patients’ lives as well as their own. Not sure you’re ready to join us? Here are the top 10 hypnotherapy training benefits.

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Topics: Heart-Centered Hypnotherapy, hypnotherapy certification and training, Marketing Your Therapy Services

The 10 Documents That Every Therapist Needs in Their Office

Posted by David Hartman  Jun 1, 2017 9:00:00 AM

All therapists need to keep accurate, up-to-date records in their office. Records are important in coordinating care and referring and terminating patients. Accurate records can also protect you in case of patient disputes and malpractice accusations.

Keep in mind that no matter if they’re paper or electronic, all your records must comply with HIPAA regulations and state laws. Keep physical records in locked cabinets and take precautions (such as virus software) to protect digital records.

If you’re just starting out in private practice, here are 10 documents you should keep when treating new or existing patients.

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Topics: Therapist Advice, Marketing Your Therapy Services

How to Keep Your Practice Successful and Active During the Holidays...Even When Clients Want to Cancel Sessions

Posted by David Hartman  Dec 9, 2015 9:00:00 AM

Are you among the many therapists who just expect your practice to decline over the holidays? Many therapists naturally expect cancellations during certain times of the year (Christmas, Valentines Day, Easter, Summer, etc.) and now just begin to plan for that! They try to normalize this with trite phrases such as, “Oh this is just what happens at this time of the year” or “Many other therapists find their practices slowing down during this time of the year.” That does not have to be the case. In fact we may be contributing to this by expecting it and not offering something different.

Are you aware that over Thanksgiving, Christmas and New Years, stress, domestic violence, and depression increase?  So logically, as therapists we should know that these are the most important times to be available for our clients. Instead of just expecting and planning for cancellations, let’s look at ways to turn this around in these critical times.

This is especially true when the client is facing issues that might originate with family dynamics or family members.

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Topics: hypnotherapy, Marketing Your Therapy Services

How to Establish or Grow Your Practice with Heart-Centered Hypnotherapy

Posted by Diane Zimberoff  Dec 11, 2014 9:00:00 AM

Most therapists, counselors, social workers, teachers and others in the helping professions, were drawn to our profession because we wanted to help or perhaps we even dreamed of healing people . . .

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Topics: Heart-Centered Hypnotherapy, Marketing Your Therapy Services

15 ways Hypnotherapy Can Expand the Scope of Your Practice

Posted by Diane Zimberoff  Feb 19, 2014 11:30:00 AM

Develop new specialties using hypnosis and hypnotherapy in your practice. 

With all the current, updated and new research being done with using hypnosis, there are so many more areas that you can specialize in. For example, in the past,  researchers were using old fashioned types of suggestions to reduce the pain from spinal cord injury patients. The newer researchers at The University of Washington discovered that just telling the patient, “you no longer have pain” was actually detrimental in the pain relief of the patient.

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Topics: hypnotherapy, hypnotherapy certification and training, hypnosis, Marketing Your Therapy Services

How to Get More Hypnotherapy Referrals From Other Professionals

Posted by Diane Zimberoff  Jul 23, 2013 8:00:00 AM

Professionals will be eager to refer individuals to you once they know you and are comfortable with the quality of work you provide to those whom they refer. So the challenge is to get those initial referrals that will allow you to “prove yourself” as a certified hypnotherapist. We’ve all received a mass-mailed letter of introduction from a therapist in the area, asking for referrals – and we’ve all probably discarded them without a thought. But if one of their clients recommends you, that professional is much more likely to consider referring to you. 

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Topics: hypnotherapy, hypnosis, hypnotherapy practice, Marketing Your Therapy Services