When you were studying psychotherapy, you covered the intricacies of the brain, the complexities of emotion, and the depth of the subconscious. You surveyed the history of psychology, from Jung to Freud to the latest advancements driven by neuroimaging and genetics.
You learned to treat clients with compassion and understanding. And you learned to apply techniques like cognitive behavioral therapy, hypnotherapy, or psychoanalysis to help them overcome their most troubling mental health issues.
But through all that, you and your instructors overlooked one crucial topic: how to design a website for your therapy practice.
Of course, no one gets into psychotherapy because they’re interested in web design. But marketing your private practice online is a necessity if you want to attract clients. Some therapists even find they enjoy this aspect of the job.
You’re not an expert on web design, but you don’t have to be to put together an attractive, professional site for your practice.
Recently, we reviewed the four most popular website platforms for therapy practices. As we noted, each platform features pre-built templates and an easy-to-use drag-and-drop interface for customizing the look and feel of your site.
As you get to work on your therapy practice website, be sure to avoid these common mistakes — which can confuse visitors and drive them away from your site and your practice.