Wellness Institute Blog

How to Get More Referrals to Your Therapy Practice from Medical Doctors

Posted by Jesse Hartman  Oct 3, 2018 11:12:08 AM

When people experience depression, anxiety, or other mental health issues, often their first stop is their family physician. Primary care doctors are often unequipped to treat these conditions at the level of care they require. Doctors can prescribe medication, but they can’t offer ongoing psychotherapy.

So, doctors make referrals. This is why, for private practice therapists, physicians are such a valuable source of new clients. If you can establish yourself as a go-to mental health resource for a local medical practice, you’ll be sure to see a steady stream of business coming your way.

But doctors are busy people who tend to get locked into their habits. If your practice is new to an area or just starting out, how can you endear yourself to local doctors?

Here are five tips for networking with doctors and other medical professionals:

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Topics: Marketing Your Therapy Services

Hypnotherapy FAQ: Are Hypnotherapists in Demand?

Posted by Jesse Hartman  Aug 11, 2018 8:00:00 AM

What committed psychotherapist wouldn’t consider adding hypnotherapy to their treatment repertoire? Hypnotherapy can unlock your clients’ subconscious minds, giving you access to the long-buried roots of their most persistent challenges: depression, anxiety, post-traumatic stress disorder. If you’re passionate about understanding the human mind and providing real, lasting results to your clients, training to become a hypnotherapist is an exciting prospect.

But there are practical matters to consider. You don’t want to waste your limited training budget and valuable time on a modality that won’t net you new clients and help grow your practice — even one as fascinating as hypnotherapy.

Is there a demand for hypnotherapy?

In this article, we’ll take a look at what the numbers say about the market for hypnotherapy. Armed with these statistics, you’ll be in a more secure position to make an informed choice about your professional development as a therapist.

(Have more questions about hypnotherapy? Visit our hypnotherapy FAQ here.)

To understand the demand for hypnotherapy, you have to understand three current market trends.

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Topics: Marketing Your Therapy Services

2 Social Media Sites (Besides Facebook) for Marketing Your Therapy Practice

Posted by Jesse Hartman  Jun 16, 2018 8:00:00 AM

Are you ready to level up your social media marketing?

For obvious reasons, Facebook is a good starting point for marketing your private practice on social media. Nearly 80 percent of U.S. internet users log in regularly. That means if your clients and potential clients use the internet, they’re on Facebook.

But where do you go after Facebook? Other social media sites may boast fewer regular users than Facebook, but the most popular among them can still be valuable channels for attracting and connecting with new clients.

It all depends on who you’re targeting. If you work primarily with seniors, for example, you may want to steer away from Instagram. Only 16 percent of adults over 50 say they use the site. On the other hand, Instagram is a hit among young adults; 71 percent of 18- to 24-year-olds say they use it.

If most of your clients come from a higher income group, LinkedIn might be the channel for you. Among those that earn more than $75,000 per year, LinkedIn beats out Instagram, Pinterest, and Twitter.

If you’re ready to move beyond Facebook marketing or your market research has revealed opportunities on other social media platforms, read on. Here we’ll introduce the two best non-Facebook social media sites for marketing your private therapy practice.

 Are you looking for a more comprehensive guide on marketing for therapists? Then click here to view our 6,000+ word web guide. It's free!
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Topics: Marketing Your Therapy Services

How to Write a Social Media Policy for Your Therapy Practice

Posted by Jesse Hartman  Jun 9, 2018 8:00:00 AM

With most of your clients, your friends and family, and everyone you meet on Facebook, Twitter, Instagram, and similar sites, social media represents an ethical minefield for private practice mental health therapists. For decades, the line between a therapist’s private and professional life has been sacrosanct. Social media tempts both therapists and clients to blur the line.

What will you do if a client attempts to friend you on Facebook? Would you share a client’s personal story with your followers on Twitter? What if a client pressures you to follow their Instagram account?

Some therapists decide it’s simply easier to give up on social media altogether — for personal and professional use. But for many others, that’s not an option.

First, social media has become so embedded in modern society, it’s almost impossible to live without it. Second, sites like Facebook are heavily trafficked online destinations. With the intense competition for therapy clients in some areas, it’s hard to turn your back on this ripe opportunity to market your private practice.

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Topics: Marketing Your Therapy Services

4 Profitable, In-Demand Niches for Your New Psychotherapy Practice

Posted by Jesse Hartman  Jun 2, 2018 8:00:00 AM

If you’ve decided to strike out on your own, in your own private practice, congratulations! From a business perspective, you’ve made a great decision. There is, without a doubt, high demand for psychotherapy in most areas of the United States.

From urban dwellers dealing with the anxiety of their fast-paced lives to rural residents depressed by the lack of opportunities — and, of course, all the relationship issues, health concerns, and existential worry with which we all struggle — everyone could use some mental health support.

The question for a new private practice therapist like you is where exactly do you fit in?

 Are you looking for a more comprehensive guide on marketing for therapists? Then click here to view our 6,000+ word web guide. It's free!
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Topics: Marketing Your Therapy Services

5 Deadly Design Mistakes to Avoid on Your Therapy Website

Posted by Jesse Hartman  May 19, 2018 8:00:00 AM

When you were studying psychotherapy, you covered the intricacies of the brain, the complexities of emotion, and the depth of the subconscious. You surveyed the history of psychology, from Jung to Freud to the latest advancements driven by neuroimaging and genetics.

You learned to treat clients with compassion and understanding. And you learned to apply techniques like cognitive behavioral therapy, hypnotherapy, or psychoanalysis to help them overcome their most troubling mental health issues.

But through all that, you and your instructors overlooked one crucial topic: how to design a website for your therapy practice.

Of course, no one gets into psychotherapy because they’re interested in web design. But marketing your private practice online is a necessity if you want to attract clients. Some therapists even find they enjoy this aspect of the job.

You’re not an expert on web design, but you don’t have to be to put together an attractive, professional site for your practice.

Recently, we reviewed the four most popular website platforms for therapy practices. As we noted, each platform features pre-built templates and an easy-to-use drag-and-drop interface for customizing the look and feel of your site.

As you get to work on your therapy practice website, be sure to avoid these common mistakes — which can confuse visitors and drive them away from your site and your practice.

 Are you looking for a more comprehensive guide on marketing for therapists? Then click here to view our 6,000+ word web guide. It's free!
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Topics: Marketing Your Therapy Services

Which Website Platform Is Best for Your Therapy Practice? A Comparison

Posted by Jesse Hartman  May 6, 2018 12:00:00 PM

Ask anyone with experience about marketing for therapists these days — or actually, marketing anything — and the first thing they’ll tell you is “Get a website.” Tried-and-true offline strategies, like face-to-face networking, still have their place. But most marketing in the 21st century starts online, and your online presence starts with your website.

“Wait,” you’re thinking. “I’m a people person. That’s why I went into psychotherapy. I don’t have the first clue about how to set up a website.”

Don’t worry. You’re hardly alone among small business owners. The truth is, most small business sites you visit — including those of psychotherapy practices — were built by people with little-to-no technical knowledge. You (yes, even you) can have a professional-looking website up and running, offering basic information about your practice, within a day.

The days of hand-coding websites and hosting them on personal servers are long gone. You can do that if you want, but we don’t recommend it. Nowadays, businesses of all sizes turn to website platforms.

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Topics: Marketing Your Therapy Services

How to Make Six Figures as a Private Practice Therapist

Posted by Jesse Hartman  Mar 7, 2018 10:00:00 AM

There’s no way around it; life is getting expensive. As the cost of housing, education, healthcare, and just being alive skyrocket, in many areas, a six-figure salary doesn’t mean you’re rich. It means you’re getting by.

You didn’t go into the psychotherapy field to get wealthy. You became a therapist because you love helping people overcome their mental health challenges and live their best lives. Or because you’re fascinated by how the human brain shapes our experiences and wellbeing. Or because of your entrepreneurial spirit and independent nature.

But none of that matters if you can’t make a living and aren't up to date on the most recent marketing for therapists advice. According to the Bureau of Labor Statistics, mental health counselors make a median annual salary of $46,050. For many of us, that’s simply not enough.

Can you make six figures as a therapist?

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Topics: hypnotherapy, Therapist Advice, Private Practice Tips, Marketing Your Therapy Services

How Private Therapy Practice Owners Can Differentiate Themselves

Posted by Jesse Hartman  Jun 29, 2017 9:00:00 AM

Try searching for “therapists in Washington” and you’ll get hundreds of hits. What makes a client call you up rather than the psychologist next door? Clients may get in touch with you thanks to a referral, because you take their insurance, based on your bio online, or because you excel at marketing your private practice.

Even so, once clients find you, they may be interviewing several different therapists to see who is a good fit. But it’s not only personality alone that will keep a client coming back. Here are some ways therapy clinicians can differentiate themselves.

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Topics: Therapist Advice, Marketing Your Therapy Services

The Top 10 Benefits that Will Make Hypnotherapy Training Worth Your Time and Effort

Posted by David Hartman  Jun 24, 2017 10:00:00 AM

Whether your career feels like it’s in a rut or you wish you could treat patients more fully, a hypnotherapy course at the Wellness Institute can help. How do we know? We’ve graduated thousands of students in over 20 countries. We offer training in hypnotherapy and advanced degrees in transpersonal psychology.

Our students say courses have transformed their patients’ lives as well as their own. Not sure you’re ready to join us? Here are the top 10 hypnotherapy training benefits.

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Topics: Heart-Centered Hypnotherapy, hypnotherapy certification and training, Marketing Your Therapy Services