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Wellness Institute Blog

Break through client resistance with hypnotherapy

Posted by Judi Vitale  May 16, 2022 6:03:41 AM

 Our clients arrive for their first sessions, burdened with their symptoms. They willingly slap on such self-descriptive labels as “depresion,” “anxiety,” and “neurosis,” and they sincerely wish to receive help, and relief.

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Topics: Marketing Your Therapy Services

Zoomnosis: the way of tomorrow

Posted by Judi Vitale  Jul 28, 2021 12:14:14 PM

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Topics: Marketing Your Therapy Services

How find Psychotherapy and Hypnotherapy Clients Using Social Media

Posted by Phoebe Layla  Sep 28, 2019 6:08:00 AM

It's no surprise that more and more brands are taking their business online. In fact, marketing experts from Maryville University state that digital marketing is on the rise, sparking a demand for content creators and social media gurus. Nowadays, brands can no longer afford to ignore their online presence if they want to stay competitive and reach their target customers. This finding holds true across all brands — from fashion shops and nail salons, to cupcake stores and gyms. Of course, therapists can also find value in social media, but the rules are a little different.

While most businesses leverage their websites to promote discounts and lure customers into buying products, the ethics of these engagements are questionable for therapists. After all, you're dealing with mental health. Nonetheless, mental health providers can still use social media to increase their practice's visibility, and in turn, help more people. Here are some tips.

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Topics: Marketing Your Therapy Services

5 changes every therapist should make to their website to get more clients

Posted by Greg Goodman  Jun 29, 2019 8:10:00 AM

In today’s digital world, it seems like every therapist on the block has a website. So, what do you do to stand out in that crowd? How do you inspire your dream client to reach out and become YOUR client? Here are a few quick things you can do on your existing website to make that a reality.

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Topics: Private Practice Tips, Marketing Your Therapy Services

A 7-Step Guide to Writing the First Post for Your Psychotherapy Blog

Posted by Jesse Hartman  Feb 16, 2019 6:05:00 AM

Ok, you’ve set up a blog page on your therapy practice website. You’ve set aside an hour or two in your day for writing and you’ve cleared a calm, distraction-free work zone in your office. Now to write, letting the dazzling ideas flow from your therapy-expert brain onto the digital page.

Except, you have no idea how to get started. You thought this would be easier!

Don’t panic.

Writing and publishing blog content is a great way to market your private practice, show your voice and personality to potential clients, and establish yourself as an authority in your particular niche of psychotherapy. But blogging doesn’t come easy to anyone — not at first, anyway.

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Topics: Marketing Your Therapy Services

The ROI of Hypnotherapy Training

Posted by Jesse Hartman  Jan 19, 2019 6:05:00 AM

Your therapy textbooks were certainly not short on jargon. So you probably wouldn’t be surprised to learn that other groups of professionals love to throw around their own insider terms. The business world is especially guilty of this, and one of their favorite abbreviations is ROI.

Like most bits of jargon, ROI is a needlessly technical way to describe a simple concept. It stands for return on investment. Basically, when you spend money (or other resources) on something — hiring a new employee, an updated piece of equipment, a redesigned logo — you hope to get something back, preferably more than you put in.

The amount you get back from any given expenditure, positive or negative, is your return on investment. Smart business people calculate ROI for almost every decision they make.

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Topics: Marketing Your Therapy Services

How to Get More Referrals to Your Therapy Practice from Medical Doctors

Posted by Jesse Hartman  Oct 3, 2018 11:12:08 AM

When people experience depression, anxiety, or other mental health issues, often their first stop is their family physician. Primary care doctors are often unequipped to treat these conditions at the level of care they require. Doctors can prescribe medication, but they can’t offer ongoing psychotherapy.

So, doctors make referrals. This is why, for private practice therapists, physicians are such a valuable source of new clients. If you can establish yourself as a go-to mental health resource for a local medical practice, you’ll be sure to see a steady stream of business coming your way.

But doctors are busy people who tend to get locked into their habits. If your practice is new to an area or just starting out, how can you endear yourself to local doctors?

Here are five tips for networking with doctors and other medical professionals:

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Topics: Marketing Your Therapy Services

Hypnotherapy FAQ: Are Hypnotherapists in Demand?

Posted by Jesse Hartman  Aug 11, 2018 8:00:00 AM

What committed psychotherapist wouldn’t consider adding hypnotherapy to their treatment repertoire? Hypnotherapy can unlock your clients’ subconscious minds, giving you access to the long-buried roots of their most persistent challenges: depression, anxiety, post-traumatic stress disorder. If you’re passionate about understanding the human mind and providing real, lasting results to your clients, training to become a hypnotherapist is an exciting prospect.

But there are practical matters to consider. You don’t want to waste your limited training budget and valuable time on a modality that won’t net you new clients and help grow your practice — even one as fascinating as hypnotherapy.

Is there a demand for hypnotherapy?

In this article, we’ll take a look at what the numbers say about the market for hypnotherapy. Armed with these statistics, you’ll be in a more secure position to make an informed choice about your professional development as a therapist.

(Have more questions about hypnotherapy? Visit our hypnotherapy FAQ here.)

To understand the demand for hypnotherapy, you have to understand three current market trends.

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Topics: Marketing Your Therapy Services

2 Social Media Sites (Besides Facebook) for Marketing Your Therapy Practice

Posted by Jesse Hartman  Jun 16, 2018 8:00:00 AM

Are you ready to level up your social media marketing?

For obvious reasons, Facebook is a good starting point for marketing your private practice on social media. Nearly 80 percent of U.S. internet users log in regularly. That means if your clients and potential clients use the internet, they’re on Facebook.

But where do you go after Facebook? Other social media sites may boast fewer regular users than Facebook, but the most popular among them can still be valuable channels for attracting and connecting with new clients.

It all depends on who you’re targeting. If you work primarily with seniors, for example, you may want to steer away from Instagram. Only 16 percent of adults over 50 say they use the site. On the other hand, Instagram is a hit among young adults; 71 percent of 18- to 24-year-olds say they use it.

If most of your clients come from a higher income group, LinkedIn might be the channel for you. Among those that earn more than $75,000 per year, LinkedIn beats out Instagram, Pinterest, and Twitter.

If you’re ready to move beyond Facebook marketing or your market research has revealed opportunities on other social media platforms, read on. Here we’ll introduce the two best non-Facebook social media sites for marketing your private therapy practice.

 Are you looking for a more comprehensive guide on marketing for therapists? Then click here to view our 6,000+ word web guide. It's free!
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Topics: Marketing Your Therapy Services

How to Write a Social Media Policy for Your Therapy Practice

Posted by Jesse Hartman  Jun 9, 2018 8:00:00 AM

With most of your clients, your friends and family, and everyone you meet on Facebook, Twitter, Instagram, and similar sites, social media represents an ethical minefield for private practice mental health therapists. For decades, the line between a therapist’s private and professional life has been sacrosanct. Social media tempts both therapists and clients to blur the line.

What will you do if a client attempts to friend you on Facebook? Would you share a client’s personal story with your followers on Twitter? What if a client pressures you to follow their Instagram account?

Some therapists decide it’s simply easier to give up on social media altogether — for personal and professional use. But for many others, that’s not an option.

First, social media has become so embedded in modern society, it’s almost impossible to live without it. Second, sites like Facebook are heavily trafficked online destinations. With the intense competition for therapy clients in some areas, it’s hard to turn your back on this ripe opportunity to market your private practice.

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Topics: Marketing Your Therapy Services