Are you ready to level up your social media marketing?
For obvious reasons, Facebook is a good starting point for marketing your private practice on social media. Nearly 80 percent of U.S. internet users log in regularly. That means if your clients and potential clients use the internet, they’re on Facebook.
But where do you go after Facebook? Other social media sites may boast fewer regular users than Facebook, but the most popular among them can still be valuable channels for attracting and connecting with new clients.
It all depends on who you’re targeting. If you work primarily with seniors, for example, you may want to steer away from Instagram. Only 16 percent of adults over 50 say they use the site. On the other hand, Instagram is a hit among young adults; 71 percent of 18- to 24-year-olds say they use it.
If most of your clients come from a higher income group, LinkedIn might be the channel for you. Among those that earn more than $75,000 per year, LinkedIn beats out Instagram, Pinterest, and Twitter.
If you’re ready to move beyond Facebook marketing or your market research has revealed opportunities on other social media platforms, read on. Here we’ll introduce the two best non-Facebook social media sites for marketing your private therapy practice.
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