Wellness Institute Blog

Jesse Hartman

Recent Posts

4 Profitable, In-Demand Niches for Your New Psychotherapy Practice

Posted by Jesse Hartman  Jun 2, 2018 8:00:00 AM

If you’ve decided to strike out on your own, in your own private practice, congratulations! From a business perspective, you’ve made a great decision. There is, without a doubt, high demand for psychotherapy in most areas of the United States.

From urban dwellers dealing with the anxiety of their fast-paced lives to rural residents depressed by the lack of opportunities — and, of course, all the relationship issues, health concerns, and existential worry with which we all struggle — everyone could use some mental health support.

The question for a new private practice therapist like you is where exactly do you fit in?

 Are you looking for a more comprehensive guide on marketing for therapists? Then click here to view our 6,000+ word web guide. It's free!
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Topics: Marketing Your Therapy Services

5 Deadly Design Mistakes to Avoid on Your Therapy Website

Posted by Jesse Hartman  May 19, 2018 8:00:00 AM

When you were studying psychotherapy, you covered the intricacies of the brain, the complexities of emotion, and the depth of the subconscious. You surveyed the history of psychology, from Jung to Freud to the latest advancements driven by neuroimaging and genetics.

You learned to treat clients with compassion and understanding. And you learned to apply techniques like cognitive behavioral therapy, hypnotherapy, or psychoanalysis to help them overcome their most troubling mental health issues.

But through all that, you and your instructors overlooked one crucial topic: how to design a website for your therapy practice.

Of course, no one gets into psychotherapy because they’re interested in web design. But marketing your private practice online is a necessity if you want to attract clients. Some therapists even find they enjoy this aspect of the job.

You’re not an expert on web design, but you don’t have to be to put together an attractive, professional site for your practice.

Recently, we reviewed the four most popular website platforms for therapy practices. As we noted, each platform features pre-built templates and an easy-to-use drag-and-drop interface for customizing the look and feel of your site.

As you get to work on your therapy practice website, be sure to avoid these common mistakes — which can confuse visitors and drive them away from your site and your practice.

 Are you looking for a more comprehensive guide on marketing for therapists? Then click here to view our 6,000+ word web guide. It's free!
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Topics: Marketing Your Therapy Services

Which Website Platform Is Best for Your Therapy Practice? A Comparison

Posted by Jesse Hartman  May 6, 2018 12:00:00 PM

Ask anyone with experience about marketing for therapists these days — or actually, marketing anything — and the first thing they’ll tell you is “Get a website.” Tried-and-true offline strategies, like face-to-face networking, still have their place. But most marketing in the 21st century starts online, and your online presence starts with your website.

“Wait,” you’re thinking. “I’m a people person. That’s why I went into psychotherapy. I don’t have the first clue about how to set up a website.”

Don’t worry. You’re hardly alone among small business owners. The truth is, most small business sites you visit — including those of psychotherapy practices — were built by people with little-to-no technical knowledge. You (yes, even you) can have a professional-looking website up and running, offering basic information about your practice, within a day.

The days of hand-coding websites and hosting them on personal servers are long gone. You can do that if you want, but we don’t recommend it. Nowadays, businesses of all sizes turn to website platforms.

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Topics: Marketing Your Therapy Services

4 Career Goals You Can Achieve With Hypnotherapy Training

Posted by Jesse Hartman  Apr 7, 2018 9:30:00 AM

Have you ever been asked in a job interview, “Where do you see yourself five years from now?” It can be annoying to have to think about the (relatively) far future when you’re consumed by your most immediate goal — landing the job.

But employers want to make sure you see their job as more than a paycheck. They want to know if you view it as a step forward in your career, a launching pad from which you can reach toward your long-term professional goals. It speaks to your longevity in the role and commitment to it.

So, at the risk of coming off like a nosy job recruiter, we’ll ask you, “Where do you see yourself as a mental health professional five years from now?”

When you’re consumed by the daily struggle of building and maintaining a therapy practice — treating patients, marketing to find new ones, and endless paperwork — it can be hard to find the time and energy to step back, breathe, and think about the future.

But before you know it, routine can take hold and stagnation can set in. Five years will pass, and you’ll find yourself running essentially the same practice, with, perhaps, diminishing rewards.

Now is the time to invest in your future.

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Topics: hypnotherapy certification and training

How to Make Six Figures as a Private Practice Therapist

Posted by Jesse Hartman  Mar 7, 2018 10:00:00 AM

There’s no way around it; life is getting expensive. As the cost of housing, education, healthcare, and just being alive skyrocket, in many areas, a six-figure salary doesn’t mean you’re rich. It means you’re getting by.

You didn’t go into the psychotherapy field to get wealthy. You became a therapist because you love helping people overcome their mental health challenges and live their best lives. Or because you’re fascinated by how the human brain shapes our experiences and wellbeing. Or because of your entrepreneurial spirit and independent nature.

But none of that matters if you can’t make a living and aren't up to date on the most recent marketing for therapists advice. According to the Bureau of Labor Statistics, mental health counselors make a median annual salary of $46,050. For many of us, that’s simply not enough.

Can you make six figures as a therapist?

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Topics: hypnotherapy, Therapist Advice, Private Practice Tips, Marketing Your Therapy Services

5 Things You Can Do, Today, to Increase Your Private Practice

Posted by Jesse Hartman  Nov 20, 2017 9:00:00 AM

So, you want to increase your private practice. Let me guess, you want more clients, but don’t know what to do, or how to do it, or where to go to find out. That’s probably why you’re here. 

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New Guide: How Much Do Hypnotherapists Make?

Posted by Jesse Hartman  Sep 18, 2017 8:45:00 AM

Don’t worry; we get it. You didn’t get into therapy just for the money. You have a genuine desire to help your clients overcome their emotional challenges and improve their lives. And you’re truly intrigued by the workings of the human mind and driven to devote yourself to exploring it.

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EMDR and Hypnotherapy: Which is better?

Posted by Jesse Hartman  Aug 14, 2017 8:00:00 AM

This is an excerpt from the first page of our new guide: EMDR and Hypnotherapy: Which is better?.

Is it time to add a new modality to your private therapy practice?

Learning and then practicing a new way of helping patients can be an exciting prospect for a therapist. It can help you:

  • Treat stubborn psychological conditions more effectively.
  • Expand your practice by taking on patients with a wider range of conditions.
  • Specialize your practice, setting it apart from others in your area.
  • Continue your intellectual exploration as a psychotherapist into how the mind functions and how it can heal itself.

But which modality to choose? GoodTherapy.org, for example, lists over 150 types of psychotherapy.

Two you might encounter frequently as you seek to grow your practice are hypnotherapy — an ancient practice with the backing of over a century of therapeutic use — and the relatively new but intriguing eye movement desensitization and reprocessing therapy (EMDR). Both are promising techniques for treating certain psychological conditions.

But if you have limited resources for training and certification, which is the better investment? In this guide for practicing therapists like you, we’ll compare hypnotherapy and EMDR to help you decide which might be a better fit for your practice.

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How Private Therapy Practice Owners Can Differentiate Themselves

Posted by Jesse Hartman  Jun 29, 2017 9:00:00 AM

Try searching for “therapists in Washington” and you’ll get hundreds of hits. What makes a client call you up rather than the psychologist next door? Clients may get in touch with you thanks to a referral, because you take their insurance, based on your bio online, or because you excel at marketing your private practice.

Even so, once clients find you, they may be interviewing several different therapists to see who is a good fit. But it’s not only personality alone that will keep a client coming back. Here are some ways therapy clinicians can differentiate themselves.

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Topics: Therapist Advice, Marketing Your Therapy Services

New Course Guide for Our Graduate School Programs

Posted by Jesse Hartman  Mar 17, 2017 12:00:00 PM

Announcement: we just released a new course guide for our Graduate School.

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Topics: course guides, transpersonal psychology, wellness graduate school of psychology