Wellness Institute Blog

Jesse Hartman

Recent Posts

How Hypnotherapy Can Help You Treat More Client Issues

Posted by Jesse Hartman  Oct 20, 2018 7:00:00 AM

Hypnotherapy is defined as, ‘Extraordinary quality of mental, physical, and emotional relaxation which by-passes the critical factor of the mind and thus the mind becomes highly responsive to suggestion.

Hypnotherapy training provides a unique tool to possess as a professional.  When working with clients its diversity allows for a toolbox of effectiveness.  For example, through the process of hypnotherapy we can help clients access old conclusions and beliefs about the Self.  Clients identify these outdated ways of being and come up with powerful new conclusions and ways in which they would like to move forward in their lives. 

As a hypnotherapist, we help clients access the subtle suggestions that they are repeatedly replaying in their minds day after day. As our clients begin to tap into the power of the unconscious mind, they begin to gain access to their deeply embedded unacknowledged beliefs.  Listen to the wisdom of a seasoned hypnotherapist as he shares his insights on how this modality can usher in new methods of healing for our clients.  To begin answering how the practice of hypnotherapy can assist you in treating more client issues, I turned to my teacher and friend, Tom Gigliotti who is an experienced 30-year veteran in the mental health field.  He has a lively Hypnotherapy, Life Coaching, and RoHun practice in Lyndhurst, Ohio.  Join me for a Q&A with Tom as he identifies how Hypnotherapy can help you to treat more clients. 

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Topics: FAQs

How to Get More Referrals to Your Therapy Practice from Medical Doctors

Posted by Jesse Hartman  Oct 3, 2018 11:12:08 AM

When people experience depression, anxiety, or other mental health issues, often their first stop is their family physician. Primary care doctors are often unequipped to treat these conditions at the level of care they require. Doctors can prescribe medication, but they can’t offer ongoing psychotherapy.

So, doctors make referrals. This is why, for private practice therapists, physicians are such a valuable source of new clients. If you can establish yourself as a go-to mental health resource for a local medical practice, you’ll be sure to see a steady stream of business coming your way.

But doctors are busy people who tend to get locked into their habits. If your practice is new to an area or just starting out, how can you endear yourself to local doctors?

Here are five tips for networking with doctors and other medical professionals:

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Topics: Marketing Your Therapy Services

Hypnotherapy FAQ: I Already Have My Therapy License. Why Do I Need Hypnotherapy Training?

Posted by Jesse Hartman  Aug 19, 2018 9:00:00 AM

You worked hard to earn your license as a mental health therapist. First, you went through four years of college. Then you survived your master’s degree, endured your post-degree requirements, and passed your state’s licensure test.

Now you can finally practice!

Not so fast. Yes, you can absolutely hang up your shingle now and strike out on your own as a therapist. All signs point to it being a growing field with a perpetual market of clients seeking solutions to their mental health challenges.

But if you can hang on for another six days of training (which, in the grand scheme of what you’ve already accomplished, isn’t all that much), you can enter the world of private practice uniquely suited to help a wide range of clients achieve long-lasting results. You can undertake hypnotherapy training.

In this article, we’ll explore three reasons why hypnotherapy training is worth it for both the budding and established professional therapist.

(If you have more questions about hypnotherapy, you’ll find your answers in our hypnotherapy FAQ.)

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Topics: FAQs

Hypnotherapy FAQ: Are Hypnotherapists in Demand?

Posted by Jesse Hartman  Aug 11, 2018 8:00:00 AM

What committed psychotherapist wouldn’t consider adding hypnotherapy to their treatment repertoire? Hypnotherapy can unlock your clients’ subconscious minds, giving you access to the long-buried roots of their most persistent challenges: depression, anxiety, post-traumatic stress disorder. If you’re passionate about understanding the human mind and providing real, lasting results to your clients, training to become a hypnotherapist is an exciting prospect.

But there are practical matters to consider. You don’t want to waste your limited training budget and valuable time on a modality that won’t net you new clients and help grow your practice — even one as fascinating as hypnotherapy.

Is there a demand for hypnotherapy?

In this article, we’ll take a look at what the numbers say about the market for hypnotherapy. Armed with these statistics, you’ll be in a more secure position to make an informed choice about your professional development as a therapist.

(Have more questions about hypnotherapy? Visit our hypnotherapy FAQ here.)

To understand the demand for hypnotherapy, you have to understand three current market trends.

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Topics: Marketing Your Therapy Services

The 6 Best Cities in America for Hypnotherapy Training

Posted by Jesse Hartman  Jun 30, 2018 9:00:00 AM

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Topics: hypnotherapy certification and training

2 Social Media Sites (Besides Facebook) for Marketing Your Therapy Practice

Posted by Jesse Hartman  Jun 16, 2018 8:00:00 AM

Are you ready to level up your social media marketing?

For obvious reasons, Facebook is a good starting point for marketing your private practice on social media. Nearly 80 percent of U.S. internet users log in regularly. That means if your clients and potential clients use the internet, they’re on Facebook.

But where do you go after Facebook? Other social media sites may boast fewer regular users than Facebook, but the most popular among them can still be valuable channels for attracting and connecting with new clients.

It all depends on who you’re targeting. If you work primarily with seniors, for example, you may want to steer away from Instagram. Only 16 percent of adults over 50 say they use the site. On the other hand, Instagram is a hit among young adults; 71 percent of 18- to 24-year-olds say they use it.

If most of your clients come from a higher income group, LinkedIn might be the channel for you. Among those that earn more than $75,000 per year, LinkedIn beats out Instagram, Pinterest, and Twitter.

If you’re ready to move beyond Facebook marketing or your market research has revealed opportunities on other social media platforms, read on. Here we’ll introduce the two best non-Facebook social media sites for marketing your private therapy practice.

 Are you looking for a more comprehensive guide on marketing for therapists? Then click here to view our 6,000+ word web guide. It's free!
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Topics: Marketing Your Therapy Services

How to Write a Social Media Policy for Your Therapy Practice

Posted by Jesse Hartman  Jun 9, 2018 8:00:00 AM

With most of your clients, your friends and family, and everyone you meet on Facebook, Twitter, Instagram, and similar sites, social media represents an ethical minefield for private practice mental health therapists. For decades, the line between a therapist’s private and professional life has been sacrosanct. Social media tempts both therapists and clients to blur the line.

What will you do if a client attempts to friend you on Facebook? Would you share a client’s personal story with your followers on Twitter? What if a client pressures you to follow their Instagram account?

Some therapists decide it’s simply easier to give up on social media altogether — for personal and professional use. But for many others, that’s not an option.

First, social media has become so embedded in modern society, it’s almost impossible to live without it. Second, sites like Facebook are heavily trafficked online destinations. With the intense competition for therapy clients in some areas, it’s hard to turn your back on this ripe opportunity to market your private practice.

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Topics: Marketing Your Therapy Services

4 Profitable, In-Demand Niches for Your New Psychotherapy Practice

Posted by Jesse Hartman  Jun 2, 2018 8:00:00 AM

If you’ve decided to strike out on your own, in your own private practice, congratulations! From a business perspective, you’ve made a great decision. There is, without a doubt, high demand for psychotherapy in most areas of the United States.

From urban dwellers dealing with the anxiety of their fast-paced lives to rural residents depressed by the lack of opportunities — and, of course, all the relationship issues, health concerns, and existential worry with which we all struggle — everyone could use some mental health support.

The question for a new private practice therapist like you is where exactly do you fit in?

 Are you looking for a more comprehensive guide on marketing for therapists? Then click here to view our 6,000+ word web guide. It's free!
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Topics: Marketing Your Therapy Services

5 Deadly Design Mistakes to Avoid on Your Therapy Website

Posted by Jesse Hartman  May 19, 2018 8:00:00 AM

When you were studying psychotherapy, you covered the intricacies of the brain, the complexities of emotion, and the depth of the subconscious. You surveyed the history of psychology, from Jung to Freud to the latest advancements driven by neuroimaging and genetics.

You learned to treat clients with compassion and understanding. And you learned to apply techniques like cognitive behavioral therapy, hypnotherapy, or psychoanalysis to help them overcome their most troubling mental health issues.

But through all that, you and your instructors overlooked one crucial topic: how to design a website for your therapy practice.

Of course, no one gets into psychotherapy because they’re interested in web design. But marketing your private practice online is a necessity if you want to attract clients. Some therapists even find they enjoy this aspect of the job.

You’re not an expert on web design, but you don’t have to be to put together an attractive, professional site for your practice.

Recently, we reviewed the four most popular website platforms for therapy practices. As we noted, each platform features pre-built templates and an easy-to-use drag-and-drop interface for customizing the look and feel of your site.

As you get to work on your therapy practice website, be sure to avoid these common mistakes — which can confuse visitors and drive them away from your site and your practice.

 Are you looking for a more comprehensive guide on marketing for therapists? Then click here to view our 6,000+ word web guide. It's free!
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Topics: Marketing Your Therapy Services

Which Website Platform Is Best for Your Therapy Practice? A Comparison

Posted by Jesse Hartman  May 6, 2018 12:00:00 PM

Ask anyone with experience about marketing for therapists these days — or actually, marketing anything — and the first thing they’ll tell you is “Get a website.” Tried-and-true offline strategies, like face-to-face networking, still have their place. But most marketing in the 21st century starts online, and your online presence starts with your website.

“Wait,” you’re thinking. “I’m a people person. That’s why I went into psychotherapy. I don’t have the first clue about how to set up a website.”

Don’t worry. You’re hardly alone among small business owners. The truth is, most small business sites you visit — including those of psychotherapy practices — were built by people with little-to-no technical knowledge. You (yes, even you) can have a professional-looking website up and running, offering basic information about your practice, within a day.

The days of hand-coding websites and hosting them on personal servers are long gone. You can do that if you want, but we don’t recommend it. Nowadays, businesses of all sizes turn to website platforms.

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Topics: Marketing Your Therapy Services